The infographic  game was developed with the aim to encourage awareness of the 4 different Starbucks Red cup beverages:

* Toffee Nut latte
* Praline Mocha
* Gingerbread Latte
* Eggnog Latte

The illustrations were designed according to the overall look and feel for the Starbucks Holiday campaign launched on Facebook on October 2011.

HDR picture taken with a Nikon 3000 at Golden Square in London on 11 of August 2011.
This is a car that lives in Golden Square. Everyday when I arrive to work I try to see if it´s still there, parked somewhere around the square. I think it’s lovely, not only for the shape but for the bold combination of colors. I am sure that many others notice and admire it on their way to Soho. I would love to have a portrait of the owner and hopefully  in a future post I will offer a capture of him or her…

This is a rough Portrait taken in a Starbucks store in Victoria Station (London). When I saw the picture at home I felt inspired and intrigued by the look of the boy in the back. I am sure he is actually a good guy and his behavior was completely respectful with everyone in the store. Unfortunately for him, he got caught in this few seconds when we stare at someone that did something that caught our attention.

So I started playing around with the picture using some well known retouching techniques and the stranger’s identity evolved a bit. He went from being an anonymous and curious man to play a secondary character in a scary photo.
I just like to add that I really hope he has sense of humor if he happens to finds himself in my blog…

It also has a scanner of the user Facebook likes that provides the affinity among FB friends. Top Friends by likes (friends the user has got most in common with in terms of music, movies, food, books, cars…) & top friends by conversation performed on the social platform (most talked to in FB wall, mail or chat)

I worked more than half of a year in this campaign and my role went from the initial idea development process to hands on design until the revision of the overall implementation.

HDR portrait taken with a Nikon 3000 at Hampstead Heath on 16 of July 2011.
The Rainy day and greyish colors helped to emphasise the dramatic look of the picture. There is 3 hours work of retouching of the imperfections originated from working with 5 pictures taken with a few seconds difference.
Even though  the model tried to be still, he wasn’t completely frozen and that caused some odd lines in the edges of the character.  I have to admit that the clouds have a wild and rough appearance due to the wind. I left that as it is, because I feel it gives an unrealistic and fantastic look to the portrait.
I´m quite happy with the result of this post and I hope to be able to develop the hdr technique in my future posts.

The main ideas was to create a community where bartenders could talk, show their skills, be recruited… The targets are big and that means that the project is in constant evolution.

In this campaign my role was mainly design within the team and provide ideas on how to structure the Legacy Cocktail competition. That is, as the name indicates, a competition that challenge bartenders to create a modern classic cocktail which could, in time, be as popular and celebrated around the world as the greats [Bacardi Cuba Libre, Bacardi Mojito, Bacardi Daiquiri...]

Promoting the videos on Facebook, the aim of Jake and Amir’s Get Together Project was to inspire people to get off their devices and get together in real life (over a Mojito or Cuba Libre).

When I started working for Blast Radius this was one of the first projects I took. The concept and Art Direction were already set. My job was to give consistency on the overall look of the different implementations that needed to be built. I have to add that even tough I jumped on it in a final stage, there were lots of things to be designed and I spent months with the two humorists.

Savlon & savy mums promote a social campaign to help encourage outdoor play through education and community based initiatives.
Activity will be based around establishing a dialogue and rapport with Savvy Salvon mums (and dads) and kids by:

• Providing useful content around play (including health benefits and safety)
• Supporting outdoor play initiatives.

The example shows a Facebook & iPhone App that will provide outdoor games suitable by:

• The Weather
• Age of Kids
• Number of Kids
• Time
• Theme (sport, memory, shapes, letters):
• Sports / Memory / Shapes /Letters

Made at:
BMB Agency

Role:
Art Director