True Originals
About the project
True Originals A community for bartenders around the world True Originals is the culmination of 9+ months of work that span the Blast Radius universe, and the number of people involved is staggering. As the project moved from Planning in London, Design in Amsterdam and Build in Vancouver at some point many of us were been included in a conversation about True Originals.
The main ideas was to create a community where bartenders could talk, show their skills, be recruited… The targets are big and that means that the project is in constant evolution.
In this campaign my role was mainly design within the team and provide ideas on how to structure the Legacy Cocktail competition. That is, as the name indicates, a competition that challenge bartenders to create a modern classic cocktail which could, in time, be as popular and celebrated around the world as the greats [Bacardi Cuba Libre, Bacardi Mojito, Bacardi Daiquiri...]
