Jake & Amir
About the project
Get Together To inspire this new generation, we paired up with a pair of culturally relevant social initiators, Jake and Amir of College Humor. These comedians were real people who embodied the values of the Bacardi brand, and we captured them in a series of videos which were entertaining, action-oriented and contagious.
Promoting the videos on Facebook, the aim of Jake and Amir’s Get Together Project was to inspire people to get off their devices and get together in real life (over a Mojito or Cuba Libre).
With Facebook as the hub of the campaign, Bacardi fans could get together to watch and share Jake and Amir’s adventures.
- 12 videos to be posted
- US launch November 2010, global launch April 2011
- Doubled the Facebook fans in two months
When I started working for Blast Radius this was one of the first projects I took. The concept and Art Direction were already set. My job was to give consistency on the overall look of the different implementations that needed to be built. I have to add that even tough I jumped on it in a final stage, there were lots of things to be designed and I spent months with the two humorists.